Cooling inflation data reinforced confidence in a soft-landing scenario, keeping the Fed on track for gradual rate cuts. With disinflation intact and earnings resilient, equities retain an upward bias—driven by quality and selectivity over momentum.
Friday morning’s September CPI print landed slightly cooler than expected and reinforced the growing market conviction that inflation is easing in a controlled manner. Headline CPI rose 0.3% MoM and 3.0% YoY, just below the consensus of 0.4% and 3.1%. Core CPI, excluding food and energy, increased only 0.2% MoM and held at 3.0% MoM — a solid improvement versus prior months where inflation persistence was concentrated in shelter and services. The composition mattered more than the headline: inflation is no longer broad-based. The stickiest categories are finally cooling.
Shelter costs — the heaviest component of CPI — rose just 0.2%, and owners’ equivalent rent climbed only 0.1%, the smallest increase since early 2021. At the same time, gasoline prices jumped 4.1% month over month, but broader energy prices remain lower YoY. Food inflation stayed tame at 0.2%. Specific tariff-sensitive categories, such as apparel and household goods, began to show mild price pressure, but not to levels that alarmed markets. Used cars and motor vehicle insurance, two of the most stubborn service categories throughout 2024–2025, finally declined. The market takeaway is clear: disinflation is intact, even though headline inflation remains above the Fed’s official 2% target.
What matters here is not the absolute level of inflation, but the fact that upside shocks have stopped. The Fed’s forward path is now less about reacting to inflation and more about cushioning a gradually softening labor market. Policymakers have already signaled that employment risk now outweighs residual inflation risk — meaning policy is shifting from “restrictive” toward “accommodative,” even if not at an aggressive pace.
For US equities, this supports a cautiously constructive outlook into year-end. Lower inflation and impending rate cuts favor large-cap quality, cash flow–rich technology, and capital-light compounders over high-beta cyclicals or small caps that remain tied to economic acceleration. The equity market remains biased toward owning earnings resilience rather than macro sensitivity. We continue to recommend a lower-beta but constructive stance — diversified exposure, moderate hedging, and selective volatility accumulation — rather than chasing momentum or broad reflation trades.
The CPI release does not eliminate risk — tariff pass-through could reappear in the coming months, and Fed communication next week will remain data-dependent. But with inflation progress visible, a rate cut incoming, and earnings holding up, the path of least resistance for US equities remains upward, albeit in a more selective and disciplined manner.